Giron Cuisine is a freelance chef creating unique Hispanic and Latin American fusion dishes for pop-ups and special events. Tiana needed a more comprehensive brand identity that could capture her personality, celebrate her roots, and give her the flexibility to grow her vending services.

Tiana’s food is rooted in the comfort of family and childhood. She brings beloved dishes from her culture into new experiences through fresh ingredients, unexpected combinations, and modern twists. For her, every event is an opportunity to create something memorable. She loves developing new menus and creating dishes that feel special to the people experiencing them, turning a meal into a cherished memory.

The brand needed to capture that sense of comfort, creativity, cultural connection, and discovery, while communicating that no two Giron Cuisine experiences are exactly alike.

I translated Tiana’s roots and creative approach into a decorative identity inspired by traditional hand-painted Mexican tiles and decorative dishes. The new identity combines traditional influences with a playful, modern flair, creating a colorful visual language as unique as the dishes and experiences Tiana creates. Hand-drawn ingredient illustrations bring the brand to life and create a flexible visual language that can evolve with each new menu. Rather than presenting Giron Cuisine as a single, fixed offering, the illustrations reinforce the idea that every menu, dish, and event is uniquely Tiana’s.

The result is a colorful and expressive identity that gives Giron Cuisine a recognizable foundation while leaving room for the food and experiences to continually change and grow.