Mae Crochets is a fiber artist and educator brand sharing her passion for crochet, knitting, and fiber arts. As her work grew into education and community building, she needed a brand identity that could represent her creations, and the welcoming space she creates for fiber artists of all skill levels. Whether someone is picking up a hook for the first time or developing advanced techniques, Hunter’s community encourages people to share, ask questions, uplift one another, and find inspiration in each other’s work.

The brand needed to capture that sense of warmth and belonging while reflecting her genuine enthusiasm for helping others discover the creative possibilities of fiber arts.

I translated that welcoming spirit into a visual identity that balances handmade warmth with soft, modern simplicity.

The crochet magic loop became a central brand element, connecting the identity to Mae’s craft while symbolizing creativity, possibility, and the process of turning an idea into something tangible.

A cottage-core inspired aesthetic adds warmth and personality, while the simplified visual system gives the brand flexibility across educational content, social media, merchandise, and future applications.

The result is a brand that feels creative, approachable, and inviting, giving Mae a visual language that reflects both her passion and the community she hopes to foster.