Melzee’s Cookie Co. is a custom cookie artist creating beautifully decorated sugar cookies, corporate logo cookies, and cookie decorating experiences in the Bay Area. After turning her passion for baking into a business in 2022, Melissa’s business grew quickly, but her branding had not grown with it.

The refresh created a cohesive visual identity that feels as joyful and creative as her cookies, while giving Melissa a reliable brand system she could confidently use across her growing business.

As Melzee’s grew, she wanted customers to experience the same excitement, joy, and care that goes into creating each custom cookie. Whether designing a corporate logo cookie for an event or creating a one-of-a-kind set for a celebration, every order is an opportunity to make something personal and memorable.

The brand needed to communicate that creativity while also building the trust and professionalism customers look for when investing in custom work.

I translated Melissa’s passion into a brand that feels playful, sweet, creative, and dependable. A fresh logo, playful color palette, and cohesive packaging system create a recognizable identity that celebrates the fun of custom cookies while giving the business a polished and professional foundation.

The result is a brand that feels unmistakably Melzee’s, helping Melissa showcase her work proudly, strengthen brand recognition, and create the joyful experience her customers feel when they receive a custom cookie.