Pho Real Detailing is a mobile auto detailing service built around bringing professional vehicle care directly to the customer. With long-term growth in mind, the project focused on creating a comprehensive brand system that could communicate Anthony’s personality, values, and approach to service while giving the business a strong foundation for the future.

Anthony’s passion for vehicles and the outdoors is at the heart of Pho Real Detailing. He believes your vehicle deserves the same care and attention you give yourself, but he also understands how difficult that can be to maintain alongside a busy life and family.

His goal is simple: take care of your vehicle so you have more time for the things that matter.

Anthony prides himself on being professional, authentic, and reliable. He doesn’t cut corners or add unnecessary fluff. He provides the care your vehicle needs and becomes part of his customers’ routines, making it easier to keep their vehicles ready for everyday life, family, and their next adventure.

I built the identity around the intersection of vehicle culture, the outdoors, and dependable service. The brand combines the fun and personality of the car and off-roading community with clean, modern iconography that reinforces Anthony’s professionalism and reliability. A comprehensive logo system and custom iconography create flexibility across different applications, while an extensive brand style guide establishes consistent visual and marketing best practices.

The result is a cohesive brand system and website that feels authentic, capable, approachable, and dependable, giving Pho Real Detailing the tools to grow while staying rooted in the passion that started the business.